by Allan Small, FMA, FCSI
Many investors are familiar with the term "buy low and sell high".
However how many of them actually do it?
For many people, buying when the market is at a low point is very hard to do. At the same time, exiting an investment when everyone is euphoric can be just as difficult.
They buy when an invesment has already gone up significantly based on the hype surrounding it, only to sell when the value falls, after everyone else has taken their profits. They end up buying high and selling low!
The book discusses the reasons why investors fall into this trap of buying high and selling low. It discusses what influences people to buy at the wrong time and sell after it is too late.
It helps you understand the signs and economic data that you should be looking for so you can recognize a good time to buy an equity investment. It also helps you understand the differenct types of investments you can buy, describing important concepts and methods of investing including when buying high can make sense.
Many of the ideas communicated in this book come from real life conversations with Allan's clients over the past 15 years.
What People Are Saying About The Book
- Jeff McCartney - from Indigo.ca
This is a super introduction and overview of all the things you need to know to become a success investor in today's environment. Very well written.
- Tom Greer - review from Amazon.ca
This is a very interesting book, I recommend every body that invests should read it. Well worth the price of the book.
- Pattie Lovett-Reid - Chief Financial Commentator CTV News
In Allan Small's book he tries to help us take the emotion out of investing by providing common sense tactics and strategies. No one wants to buy high and sell low yet we do it all the time. If you want to break this cycle of financial destruction you'll follow his blueprint for financial success.